It is better to leave the business to the people who know the business – this is the adage upon which the entire freelancing ecosystem is built. Creative process outsourcing (CPO) is among the most in-demand services sought by businesses, and this includes even the ones that are in the creative businesses. Creatives such as content writers, graphic designers, UI/UX designers, and marketers are in high demand for their rare gifts. Freelance creative professionals are working with businesses of all sizes and as individual creators and contributors to projects, they are adding great value.
As the world goes digital and entire marketplaces are becoming virtual, the demand for creative writers, designers and marketers are on the rise. Internet connectivity and low-cost technology make it easy for anyone to now invest in design technologies in an individual capacity. Thus, a graphic designer need not become part of a design firm to use design software applications to deliver high-end designs. A digital marketer can also buy subscriptions for or access free websites to boost rankings and promote a brand name online.
From the point of view of the companies that hire freelancers, they can now engage creative minds from anywhere in the world. This gives them a distinct cost advantage, the opportunity to work with a diverse community with unique perspectives and explore new markets and business opportunities.
As the internet has flattened the world, it has brought a plethora of opportunities for freelance creative professionals to bid for the best projects, compete for the prize project, and sell their work at the price they quote. The open competition gives everyone a fair chance to apply for a project and the business chooses the best resource person at a fair rate.
The business may need a permanent creative team, but outsourcing some aspects of the project, or browsing to see what other creatives are offering will help them gain perspective. the advantage of adding a freelancer to the team is that they will provoke the in-house team to get outside their comfort zone and test new ideas.
It is better to get a head start with adopting freelancers for CPO to ensure the business adapts to the new workforce structure at the earliest. One roadblock one may find in hiring freelancers is resistance from the in-house team if they are insecure about the role of the freelancer. Creating a working draft of the scope of the freelancer's involvement, the exact nature of their inputs and the goal behind hiring them will help in defining the nature of their position. This will help the freelancer and the in-house teamwork in harmony and focus on the work. It may be a good idea to involve the in-house team in the hiring process, understand their needs and how effectively they can use the freelancer in the project.
CPO can be wholesomely done by the company in the following areas –
Creative engagement is highly essential for a business because a lot about the business is conveyed through communication – visually and verbally. Outsourcing it to freelancers gives the business freedom to try out new ideas and designs and keep their approach fresh. From the freelancer’s perspective, working with different products, services, businesses, and brands will help them to keep reinventing themselves and explore their talents in new avenues.