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8 Tips for Writing a Winning Project Description That Attracts High-Quality Bids

ojesvi singh
ojesvi singh
Create: Mar 23,2023

Have you ever posted freelance job listings only to receive low-quality bids from unqualified freelancers? One key factor may be the project description you share with potential bidders. A freelancer job description that does not share the intended message and is unclear is likely to be skipped by professionals, and you end up getting bids that are not worth it. 


Indeed shared in one of their reports that one-fifth of the applicants avoid applying for jobs based on the job description's tone. So, now the question arises, “how to write job description?” In this article, let us explore tips for writing the work description.  


Tips To Write Quality Project Description 

When writing a job description, there are a few points you should focus on to ensure the intended messages are delivered to the freelancer. The most important points you should consider are as follows: 

1. Right Title 

Start with writing the appropriate title that links to the job under consideration. Make sure it is precise and concise. When hiring freelancers, title plays a crucial role as it will help you to attract skilled professionals. 

2. Describe the Project 

Defining the project involves clearly and concisely explaining its purpose and goals. The description for freelancers should also include information about the problem that needs to be solved and the desired outcome. This helps establish a common understanding among all stakeholders and sets the foundation for a successful project. 

3. Describe the Scope 

It helps to establish its boundaries, which includes specifying what will and will not be included in the project. This clarifies you and the freelancers and helps set realistic expectations, avoid scope creep, and ensure project success. 

4. Provide Technical Details 

This is where you will describe your job profile regarding exact requirements. Share technical details such as programming languages, software tools, or other necessary knowledge to complete the project successfully. This helps the freelancers better understand the job requirements and assess their skills to take up the task. 

5. Explain the Deliverables 

Describe the specific deliverables that you expect the freelancer to produce. It may include completed code, design mockups, content outline, or a fully-functional website. Clearly outlining the deliverables will help manage expectations and ensure the project is on track for timely completion. 

6. Set the Timeline 

A work description is incomplete when there is no deadline or daily requirements. Provide a realistic timeline for the project that includes key milestones and deadlines. This will allow freelancers to plan their work and ensure timely project delivery. 

7. Outline the Budget 

Clearly state the budget for the project and payment terms, such as hourly rates or project-based fees. This will help the freelancer determine if the project is financially feasible and if they can commit to the project. 

8. Describe the Evaluation Criteria 

Set clear expectations for you will evaluate the work and what metrics will be used to measure success. This helps freelancers understand their expectations and ensures alignment with your goals. 


Following these basic tips linked to freelancer job description writing can help you welcome better and more qualified bids. To understand, here is a small job description sample. 


Sample Freelance Job Description 

Job Title: Freelance Website Developer Needed for E-commerce Project


Job Description:  

We seek an experienced developer to create a custom website for our business. The project involves developing a responsive website with a clean, modern design optimized for user experience and search engine visibility. 

The project scope includes the website's design, development, deployment, and ongoing maintenance and updates. The website should be built using HTML, CSS, and JavaScript, with a content management system (CMS) for easy content updates. 

We expect the website to have several key features, including a home page, a contact page, an about us page, and several service pages. The freelancer will be responsible for creating all necessary graphics, coding, and integrating any third-party tools or plugins. 

The project timeline is 4-6 weeks, with key milestones including completing the home page design, developing the CMS, and final website testing and deployment. The budget for the project is $5,000, with payments made in three installments: 30% upfront, 50% at the halfway point, and 20% upon final delivery and approval. 

The evaluation criteria for the project include adherence to the project scope and timeline, quality of the website design and functionality, and responsiveness to feedback and requests for changes. 

If you are interested in this project, please provide a portfolio of previous website development work and a proposal outlining your approach and timeline for completing the project. 



Writing a high-quality freelance job description is crucial for attracting talent and achieving project success. By clearly defining the project, describing the scope, providing technical details, explaining the deliverables, setting a timeline, outlining the budget, and describing the evaluation criteria, you can effectively communicate your requirements to potential freelancers.  

If you need assistance crafting a job description, Zoopup offers a platform for posting freelance job listings and hiring freelancers. Remember to follow best practices for optimal results when describing your job profile and work description


About The Author

ojesvi singh
ojesvi singh
Create : Mar 23,2023